Thanks to modern day algorithms working their magic, my newsfeed became flooded with motivational videos giving reminders of hope and positivity, during tough times things like this really do help!

In these videos, a consistent theme emerged, with nearly all of them featuring the phrase KEEP GOING! Two words that resonate with many aspects of life, whether you're working on self-improvement or pondering life's purpose...KEEP GOING serves as a valuable piece of advice for everyone.

So, with this in mind I set out to follow an ambition of mine which I’d had for years, to create a clothing brand which looked good, felt comfy but most importantly, inspired positivity.

With a limited skill set but heaps of motivation I created a unique font with the help of my two beautiful daughters who literally remind me to Keep Going! Using our fingers as pens we created the logo on Jessica’s iPad, which for me, really drove home the personal touch of Keep Going, our children.

This is just the beginning of our journey, but we can’t wait to see where it goes.